"To the reality of burgeoning budgets and growing deficits, of heightened commercialism and aggressive marketing, add the layer of the global recession of 2008-09 . . . This has put big-time college sports in the eye of a perfect storm of economic challenges."
College sports’ administrative and financial hierarchy has been in place since 1852.
By the early 20th century, coaches’ salaries were already seen as an egregious expense.
Nearly all top-tier athletics programs and conferences have rearranged over the past 20 years to achieve lucrative TV deals.
