President, The PICTOR Group

Sandy Hatfield Clubb HeadshotSandy Hatfield Clubb has more than 27 years of intercollegiate athletics leadership experience at the NCAA Division I level. Prior to joining The PICTOR Group in August 2017, she served for 11 years as athletic director at Drake University, where she developed a culture of excellence with integrity. Sandy has cultivated a national reputation as a leading voice for a transformative model of Division I athletics that aligns athletic excellence with the academic mission of the university. In 2014, Sandy was named Under Armor Athletics Director of the Year for the Football Championships Subdivision.

As President of The PICTOR Group, Sandy’s specializes in delivering strategic insights through a unique and highly effective portfolio of services. Her clients include the NCAA, USA Triathlon, Women Leaders in College Sport, and numerous NCAA Division I institutions at every level. She also serves as a consultant to The Knight Commission on Intercollegiate Athletics.

Over the course of a decade, Sandy led the creation and implementation of The Bulldog Way, the cornerstone of Drake University Athletics’ culture of excellence with integrity. She was elected to represent the Missouri Valley Conference on the NCAA Division I Council, serving as chair of the Strategic Vision and Planning Committee, and has presented to the NCAA Knight Commission in Washington, D.C. on the future of collegiate athletics. She was hired by the National Association of Student Affairs Professionals to hold a one-day seminar for college athletics administrators across Mexico and South America on integration of athletics into the university mission.

Hatfield Clubb was the first woman to serve as a NCAA Division I athletics director in the state of Iowa and one of only 31 women nationwide to hold the role. A longtime advocate for women in collegiate athletics, she served from 2011 to 2015 on the governing board of the National Association of Collegiate Women Athletics Administrators. In the local Des Moines community she served on the most prestigious boards of directors including the United Way of Central Iowa, Community Foundation of Greater Des Moines, and the Robert D. and Billie Ray Center at Drake University that is dedicated to improving civility and developing ethical leaders throughout the world.

Prior to moving to Drake University, Hatfield Clubb spent 16 years in various roles in athletics administration at Arizona State University. She started her career at Washington & Lee University as an assistant aquatics coach after earning a Master of Education, Kinesiology, Health, and Sports Studies and a Bachelor of Business Administration from the University of Texas at El Paso. In 2009 UTEP recognized her as a Gold Nugget for excelling in her profession, giving back to her community, and for serving as an inspiration for future generations of Miners. She and her husband Jeff Clubb have two children.