Television Basketball Analyst and Attorney
Leonard J. Elmore is an attorney and television basketball analyst. Elmore was an All-American basketball player at the University of Maryland, from 1971 to 1974, where he was awarded the University's Citizenship Award. He played professional basketball for 10 years and was a first round draft pick in both the ABA and the NBA. In 2002, Elmore was voted one of the Atlantic Coast Conference's “Top 50 Greatest Basketball Players.”
Elmore received a J.D. from Harvard Law School in 1987, where he is believed to be the first and only National Basketball Association player to graduate from that institution upon retirement from his professional basketball career. He received his B.A. from University of Maryland in 1978.
A noted authority on sports and sports law issues including sports in society, Elmore has published numerous articles and commentaries for a diverse group of media outlets including National Public Radio, the Knight Ridder News Service, Sports Business Journal and ESPN.com.
He has appeared on a significant number of network and cable television news and sports programs and has served as a panelist or moderator at a variety of sports and law seminars. A coveted speaker, Mr. Elmore has delivered speeches and presentations for several professional organizations, colleges and universities, including a presentation for the 2005 University of Rhode Island Sports Colloquy entitled "Race and Sports” and the 2007 West Virginia College of Law Sports Symposium.
Elmore has served as a noted basketball analyst for more than 20 years, covering both NCAA men's basketball and the NBA. He has served as an analyst for ESPN for more than ten years, and also covers the NCAA Tournament for CBS.
Elmore served as iHoops CEO from May 2010 until February 2012. Elmore legal experience has included providing counsel on a broad range of issues to professional sports leagues, national governing bodies, professional and amateur athletes, sports acquisition groups and professional athlete management companies. Other practice experience includes providing counsel in the areas of corporate governance, labor and employment law, non-profit organizations and strategic decision-making and marketing issues.
From 2001 until 2003, Elmore served as president and CEO of Test University (TestU), an education technology company and leading provider of web-based, customized curriculum, student assessment and standardized test preparation solutions for middle and high school students, particularly those students in urban and disadvantaged areas. At TestU, Elmore led 40 employees and was responsible for the overall strategic, operational and fiscal direction of the company. Accomplishments include supervising the closing of a multi-million dollar strategic partnership with a major media company, increasing product sales and brand awareness among target customers and overseeing the development of several innovative products that greatly increased company competitiveness. The company was acquired in 2003.
In 1992, Elmore founded Precept Sports & Entertainment, a sports management company based in Columbia, Maryland. From 1992 to 1997, Precept represented seven NBA first round draft picks, including an overall number one pick, three high round draft picks in the National Football League, a Major League Baseball veteran and several Olympic athletes. The company negotiated tens of millions of dollars in performance and endorsement contracts over its five years of existence.
He began his legal career as a prosecutor and served as an assistant district attorney for Kings County, New York from 1987 to 1990, where he managed and tried numerous misdemeanor and felony cases, including police misconduct.
He is a member of the Bar of the State of New York and is admitted to practice before the U.S. District Courts for the Southern and Eastern Districts of New York and for the Baltimore District of Maryland.
Elmore is a member of the board of directors for 1-800-FLOWERS.com, the leading online and telephonic gift and flower retailer, where he chairs the Corporate Governance and Nominating Committees. He is also a member of the board of directors of Lee Enterprises, Inc., a leading newspaper publishing company, where he serves on the Audit Committee. In 1998, he was appointed as a member of the board of trustees for the University of Maryland, College Park. From 1990 to 1998, Elmore served on the board of the University System of Maryland Foundation. He was a member of board of directors of the Sports Lawyers Association from 2000 to 2007. Elmore served on the board of directors of the National Basketball Retired Players Association, where he was elected president of the board in February 2005, and acted as interim chief executive from April 2007 to July 2008.
Elmore continues to fulfill his commitment to education, athletics and public service as a Knight Commission member and as a member of the board of trustees for The Boys Club of New York. He remains extensively involved in a wide range of other public service, educational and charitable activities.